Celanthropy

A hybrid neologism, combining celebrity and philanthropy, popularized by the book Philanthrocapitalsm. Some notable examples of Celanthropists include:

• Bono
• Oprah Winfrey
• Peter Gabriel

While mostly associated with entertainers, business people like Bill Gates and Richard Branson have the fame to qualify as global celebrities. Celanthropists have been criticized for a superficial or simplistic approach to major social issues, yet the above individuals are leading the way to dispel that notion. In the context of Social Innovation, the growth of celanthropy parallels the new-found focus on sophisticated marketing in the Social Sector.